Back in 1986, two very passionate skiers, one of them a world-class mogul skier with several World Cup wins, were sitting next to each other in a chairlift heading up a mountain. About to test and write about a new skiwear line, they started to talk about why no one was making skiwear that they wanted to wear. Garments that combined excellent functionality with simple, attractive design. Also, they wondered if there was any way that they could stay longer and more often in the ski resort they both loved – the little mountain village Åre, in northern Sweden. 

It turned out that the answer to both questions was Peak Performance. 

For Peak Performance we arranged caps, bags and gloves during 1988-1998